Ananda Soul is an ethically produced jewellery label based in Ubud, Bali. The founder of Ananda Soul, Christina Zipperlen, created the company in 2008 to share her spiritual encounters in the form of wearable art. All of the products are sustainable and made with recycled, low— impact materials in order to encourage customers to make buying decisions that have a positive impact on both the planet and other people.
My campaign for Ananda Soul was focused on a lifestyle tone very suited for social but also used to partner together with more product images on their website. The idea was to reflect the joy of women and their connection with the concepts Ananda represents. Spirituality and women empowering.
